She grew up with a grandfather who was a talented artist and a mother who could turn her hand to all kinds of household crafts, running up curtains was no problem! Sharon didn’t see herself as artistic, but loved making photo montages for friends and making memory boards. Over coffee with her sister-in-law they dreamed up the idea of making personalised party bags for kids, but they couldn’t compete on price with the mass produced offerings.
They thought personalised gift wrap was a great idea too – but it was also going to price them out of the market. Sharon didn’t let the idea drop and invested time and effort in finding out how to get around the challenge.